Services
Design that does what it’s supposed to do.
Good design isn't decoration. It's communication — and it only works when it's grounded in a clear understanding of what you're trying to say, who you're saying it to, and what you want them to feel. That's where every project I take on begins.
Whether you need a complete brand identity, a new website, or marketing materials to support a launch, I bring the same approach: strategic thinking, technical precision, and genuine care about getting it right. I work with a small number of clients at a time so each one gets my full attention — which means when we work together, you have a real partner, not a production queue.
Graphic Design
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Web Design
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Email Marketing
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Branding
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Graphic Design ✳︎ Web Design ✳︎ Email Marketing ✳︎ Branding ✳︎
Web Design
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Your website is often the first place someone decides whether to trust you. It needs to be clear, considered, and built to work — not just look impressive in a screenshot. I design and build custom websites that are strategic from the first page to the last button.
I specialize in Squarespace and WordPress, bringing both design sensibility and technical depth to every build. That means the site I hand you is properly structured, mobile-optimized, and something you'll actually be able to manage yourself. I don't just launch and disappear — I make sure you know what you have and how to use it.
Marketing & Printing
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A strong brand doesn't stop at the website. Every touchpoint — a brochure someone picks up, an email that lands in an inbox, a program handed out at an event — is a chance to reinforce who you are and what you stand for.
With a background in professional print production, I understand how to design for the real world: press-ready files, colors that translate correctly, layouts that hold up at any size. Whether you need one piece or an entire suite of materials for a launch, I'll make sure it all feels cohesive and intentional.
Tri-fold Brochure
One Page Sell Sheets
E-mail Newsletters
Brand Identity
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Your brand is the first thing people feel before they read a single word. A strong visual identity doesn't just look good — it communicates who you are, builds recognition over time, and gives everything you produce a consistent, professional foundation to stand on.
I work with you to develop a visual language that's distinctly yours — rooted in your values, calibrated to your audience, and built to work across every context you'll encounter. This isn't a template exercise. It's a process of discovery that results in a brand that actually reflects who you are and where you're going.
See how Softkind can help your business.
Every project starts with a conversation — about what you’re building, what isn’t quite working, and how you want your business to show up in the world. Let’s start there.