WEBSITE, GRAPHIC DESIGN & BRANDING SERVICES

Good design begins with listening.

I work with small businesses and consultants to get clear on what they are really communicating — then build the brand, website, or materials to say it beautifully.

Let's Talk About Your Project

Let’s create something meaningful together.

I am Regan McNeill-Ural, the designer and creative strategist behind Softkind Design. For more than 20 years, I've worked alongside small business owners and independent consultants who have something meaningful to say — and need a thoughtful partner to help them say it.

I've built Softkind into a focused, one-person practice so every project gets my full attention, from the first conversation to the final file.

If you're thinking about building a new website, developing new collateral for a course you are offering, or need help with your email marketing design, I'd love to hear what you're working on… let’s talk!

Let's Talk About Your Project

Services Offered

WEB DESIGN

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A site that's clear, beautiful, and built to do real work — on Squarespace or WordPress, designed around what you're actually trying to say.

MARKETING & PRINT

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Brochures, email newsletters, social graphics, event materials — everything your brand needs to show up consistently beyond the website.

BRAND IDENTITY

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The visual foundation your business stands on — logo, color palette, typography, and the details that make everything feel like you.

LEARN MORE ABOUT SERVICES

Creative Strategy Meets
Technical Know-How

There's a version of design that looks great in a mockup and falls apart in production. I know that version well — because I spent six years working in a professional production environment, executing at speed, to specification, across print and digital. That experience is foundational to how I work.

It means that when I design something, I already know how it's built. I work across Squarespace and WordPress for web, and handle print production design from concept through press-ready files — so nothing gets lost between the idea and the final thing in the world. The strategy and the craft live in the same hands.

Testimonials

  • Wisdom, inspiration, practical insights

    "Regan is a lifesaver! We were faced with the daunting task of building a new website and she guided us through the process with wisdom, inspiration, practical insights, elbow grease, and more. She is proactive, patient and has a brilliant eye for design. We wanted to be hands-on in the development process, and she knew just how much support to give us. We’ve learned so much from Regan along the way. In addition, Regan is a delightful human being -- we looked forward to our times working together. We are thrilled to have our new beautiful website! We can’t recommend Regan highly enough for your project."

    — Dabney Ingram & Dana Tuttle - ScreenSense.org

  • Her work is aesthetically beautiful and highly impactful.

    “Regan is a super talented designer and a wonderful thinking partner. Her work is aesthetically beautiful and highly impactful. In designing materials for client presentations, workshop brochures and booklets, website postings, etc she creates amazing stuff. Regan takes conceptual ideas and translates them into visual language...she's very attuned to both what I'm trying to accomplish and what best resonates with my audience. In addition to her creative intelligence, her relational style and collaborative disposition make her an absolute joy to work with.”

    — Ipek Serifsoy - theleadersmuse.com

  • Five Stars!

    “Regan developed a new website for my fishing charter business. It is easy to use and artfully conveys everything I have to offer while setting the fun and professional tone I try to maintain for my trips. My  customers can find all of the information they need, can check my calendar, book a trip, and pay the deposit. The site will update calendar, notify me of the sale, send them a confirmation email, and retain their contact information for day of trip communication and sending a monthly letter. It is amazing and seamless. She has been incredibly easy to work with, and communicates clearly about time lines. Five stars!”

    — John Dickson - Fat Otter Charters

  • Exceptional on so many different levels...

    “I was in a rush to get my website up and running and many people told me I wouldn't be able to get someone who worked that fast. Regan, being exceptional on so many different levels, got it done quickly, beautifully and without glitches. As I went along and wanted to make changes throughout the year, I knew I could count on Regan for a quick and flawless turnaround. She would let me know if something I was asking for wouldn't work well and always proposed alternatives. Overall, she is patient and kind and wonderful to work with. I would trust her with any project.”

    — Barbara Pierce - womenwithcapital.com

  • Truly inspired brand creative.

    “Regan is a gifted web designer and truly inspired brand creative. I came to Regan with some ideas of what I wanted and she was able to bring them all to life and enhance my vision with her artistic talent, her keen eye for details, color, and her creative spark. Regan made the process fun through her supportive, positive, calm demeanor. She really understood what I was after and was able to draw out what I really wanted to say through the design. I absolutely love my website and Regan made that happen!”

    — Lara Heller - laraheller.com

  • Instrumental in suggesting vendors

    “Regan has designed & maintained our website for four years. Not only is she so easy to work with, but she is also great at proactively planning releases, additional marketing materials, and has been instrumental in suggesting print vendors within our budget and timeframe. I would recommend Regan for any design project!”

    — Erica H.

  • Regan goes out of her way...

    “I love working with Regan!!! She has been instrumental in helping us start and grow our small companies. It’s not just the technical expertise Regan brings to our branding and web development, it’s the creative spin she puts on our ideas to make them appealing to our target market. And Regan goes out of her way to make herself available whenever she can.”

    — Jim DiFalco - deepcoachinginstitute.com

  • We have received widespread praise nationally for her work.

    “Regan is a true gem of a person and a most gifted designer. She designed a series of complex educational curriculum for young children and parents for our nonprofit. We have received widespread praise nationally for her work. Regan is imaginative, patient and executes quickly. Our team had a strong sense of what we wanted, and needed to find someone who could iterate from early concept to final product. Regan was ready and willing to work with us closely to integrate feedback and even new thoughts as the project unfolded (not easy for many designers). Our highest recommendation!”

    — Jenny Y.

  • She works extremely efficiently & accurately.

    “Regan is the consummate pro. She works extremely efficiently & accurately. She was able to not only design but launch my website within a matter of days. Regan has the innate talent to know what kind of look & message your company needs to make it a successful brand. Conceptually, artistically, visually very strong. She's also a great copy-writer, deleting material which is unnecessary. I strongly recommend her for any graphic design/website project from start to finish.”

    — Christopher V.

  • Master of her craft.

    “Regan is a true artist and master of her craft. We came to her for a website refresh and it ended up being a total overhaul. Her creativity led her to present a layout of the content which was far more than words or images on a page; it's a story about our purpose. The most impressive aspect of her work is that she doesn't need to be an expert in your field (that's your job), but she provides that keen eye and perspective that you may not have because you are so close to the work. I highly recommend Regan for any graphic artist needs you may have. She is an amazing partner who listens and iterates based on your feedback and most importantly, she has years of experience and will be honest about whether or not she feels something will work. She's a consummate professional.”

    — Jill DePompei-Morales - 3DeepCoaching